Grow Schools

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Adding heart to
an education services brand

Grow Schools

industries

Education

deliverables

Research & Strategy
Brand & Identity
Website

Grow Schools (formerly Charter School Capital) helps 900+ schools and 3+ million kids thrive through money, resources, and know-how. After 17 years, the brand was ready to enter a new chapter.

Problem

As schools needs change, so does the support Grow Schools provides. Grow Schools needed an identity and website that aligned with its evolving services, values, and mission.

Strategy

Traditionally, Grow Schools was seen as a capital company. By humanizing the brand and creating moments of empathy, Grow Schools could evolve into a more heart-centered brand.

Solution

We crafted a logo that captures the heart of Grow Schools’ mission, and an immersive website tailored to the audiences Grow Schools serves.

Grow Schools came to the table with clearly defined audiences, and proven messages for those audiences. The new website puts both front and center — a balance of empathy and outcomes.

Architecting by archetype

An audience-driven information architecture prioritizes the people Grow Schools serves. It also elevates previously underserved audiences, which resulted in new leads just days after launch.

Showing impact

Users don’t need to navigate far to understand the value Grow Schools provides. Contextual, data-driven stories and callouts are sprinkled throughout pages to help communicate quantifiable impact.

The success of this project is just the beginning of our partnership with Grow Schools. The more we measure brand and website performance, the more we refine and iterate — so Grow Schools can better help schools get where they’re going.