Launching a campaign to boost financial futures
Rocket Mortgage
industries
Financial
deliverables
Animation & Motion Design
Copywriting
Script Writing
Copywriting
Script Writing
To empower homeowners to reach their financial goals, we helped Rocket Mortgage create a multi-channel Home Equity Loan campaign in just two weeks.
01
Problem
Cross-departmental stakeholders and tight deadlines required fast turnarounds and inclusive collaboration, from start to finish.
02
Strategy
We developed two campaign concepts to choose from, both focused on Rocket’s central message: “Take control of your finances and focus on what matters.”
03
Solution
A combination of animated YouTube ads and static Google ads — each with a unique look and story to tell — brought the campaign to life.
