Lap-Band Case Study

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Designing a patient’s journey to joy

Lap-Band

industries

Health & Wellness

deliverables

Research & Strategy
Website
Design System

The ReShape Lap-Band Program® believes that wellness is attainable for everyone. And the Lap-Band website plays an important role in helping patients start — and continue — that wellness journey.

Problem

The existing Lap-Band website was too focused on providers (not patients), told an overly clinical story, and lacked a clear patient user journey.

Strategy

To engage patients — new and existing —at every stage of their Lap-Band journey through ultra-streamlined user flows and patient-focused storytelling.

Solution

We overhauled the information architecture, elevated real customer stories, and brought it all to life through a bright and fresh visual design.

To help Lap-Band soft launch the new brand direction, we took a two-part approach. An immersive landing page was delivered first. This page helped Lap-Band rally internal and external stakeholders around the brand’s new look, feel, and messaging.

Creating conversions

Lap-Band wanted an excessively clear path to conversion. We drastically streamlined the website’s information architecture. The primary navigation speaks to each stage of the Lap-Band journey, and journey-specific calls to action drive visitors to take the right action, at the right time.

Creating community

Lap-Band’s community is essential to prospective patient decision making, as well as long-term wellness. The new website elevates the lives that Lap-Band changes through real patient stories and photography.

Lap-Band leans on Boldworld to execute at a high level while meeting fast deadlines. The redesign of lapband.com was the first project of our partnership. Together, we’re continuing to shape digital experiences throughout the ReShape ecosystem.

Designing a patient’s journey to joy

Problem

Strategy

Solution

one goal, two tracks

Creating conversions

Creating community

looking ahead

Making a memorable mark