Content was core to this project. Before any design work began, we conducted a full inventory of all content types and defined content models for each. This content inventory became the source of truth for visual design.

The resource hub needed to look and feel as future-facing as the life sciences industry itself. To achieve this, we balanced immersive visual assets with structured content, creating an experience that is both futuristic and functional.

Visitors can easily search, filter, and navigate critical directories and event contribute content directly. Behind the scenes, automated grants and job listings ensure opportunities are always up to date.

By combining dynamic content, seamless usability, and inclusive design, New York now has a central hub that brings previously fragmented information together— solidifying the organization’s position as a trusted partner for the entire state.