Built for shchools, designed for families
ParentSquare
industries
Education
Technology
Technology
deliverables
Research & Strategy
Brand & Identity
Website
Design System
Content & Copywriting
Visual Assets
Motion Design
Trade Shows & Exhibits
Marketing Materials
Brand & Identity
Website
Design System
Content & Copywriting
Visual Assets
Motion Design
Trade Shows & Exhibits
Marketing Materials
For more than 15 years, ParentSquare has helped schools and families stay connected. What began as a communication platform evolved into a unified ecosystem powering messaging, attendance, payments, forms, websites, alerts, and engagement nationwide.
01
Problem
The ParentSquare brand no longer matched the experience. The platform, trusted by millions, had an identity that felt smaller than the company behind it and a website weighed down by dated visuals and feature-heavy messaging.
02
Strategy
Boldworld partnered with ParentSquare to reimagine the brand from the ground up, creating a clearer, warmer, and more unified story that matched the scale of the platform while preserving the humanity and people behind it.
03
Solution
We delivered an all-new brand strategy, identity system, messaging and copywriting, and custom WordPress website, transforming ParentSquare into a more expressive, cohesive, and emotionally resonant experience built for long-term growth.
