We gave the existing Speedlane logo a subtle refresh before developing a custom icon mark that could be used idendepently. We also explored how to push the brand visually through assets, motion, and decks.

Speedlane wanted to stand out as a premium service brand. To do that, we designed a website that puts Speedlane’s work front and center and embraces deep colors and clean lines, creating a luxe look and feel.

Because Speedlane handled development internally, we made sure final designs, components, and assets were organized and annotated to create a frictionless handoff.