Walgreens Advertising Group

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Putting a face to purchase-driven customer data

industries

Retail
Advertising

deliverables

Research & Strategy
Brand & Identity
Website

Walgreens Advertising Group (wag) provides targeted advertising solutions based on real purchasing choices of 100m+ customers. To get to the heart of that story, wag needed a website that sells its value to big brands and agency partners.

Problem

The new website needed to communicate wag’s complex advertising products — which were built from the ground up — to a niche audience.

Strategy

To communicate the business value of wag through real audience segments and use cases, and position Walgreens as an advertising partner.

Solution

We created a bold and immersive “scrollytelling” website experience to plant a flag in the ground and help put wag on the map.

The website serves up three unique, interactive purchaser stories. Because of wag’s access to consumer data at the macro and micro level, it was important to communicate how target audiences can scale and segment.

The website thoughtfully highlights examples of wag solutions, resources, and insights. This elevates wag’s authority as an advertising partner, and allows prospective customers to self-explore before taking the next step.

Building momentum

Compelling callouts and disruptors surface content that encourages audiences to pause and take in information when and where it matters most.

Creating motion

Motion and micro-animations bring the design to life, create an immersive browsing experience, and add depth to the storytelling.

Putting a face to purchase-driven customer data

Problem

Strategy

Solution

people x purchases

a bold take on the brand

Building momentum

Creating motion

Driving a brand evolution