Wood-Mode Case Study

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Relaunching a legacy brand

Wood-Mode

industries

Homes & Interiors
Consumer Goods
Retail

deliverables

Website
Design System

A trusted custom cabinetry brand, Wood-Mode had already made a name for itself under previous ownership. The new owners wanted to bring that same level of quality and craftsmanship to its online presence and position Wood-Mode as an inspiration source.

Problem

Wood-Mode needed a trusted design partner who could help breathe new life into the legacy brand.

Strategy

By creating a lighter, highly visual online experience, Wood-Mode could better showcase its impressive portfolio and appeal to its decision-making audience.

Solution

We created big moments of inspiration throughout the site, helping to position Wood-Mode as a lifestyle brand and, as a result, rallying its sales base.

From pixels

To keep visitors engaged, we designed for a variety of seasonal and evergreen content types. This became the basis of a modular design system Wood-Mode could use to evolve the website with changing seasons and trends.

To print

The new look and feel of the website needed to translate to Wood-Mode’s offline presence. After the site launched, we turned our attention to creative directing the 2022-23 print catalog — the first issue since the brand resurgence.

The new Wood-Mode website is a digital showroom. Filled with ideas and inspiration, it makes a memorable first impression and creates connections between designers, dealers, and their customers.