The Writers Bureaux Case Study

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Making a memorable mark

The Writers Bureaux

industries

Services

deliverables

Brand & Identity
Design System

Imagine a writers-only version of Working Not Working. That’s The Writers Bureaux. To break into the market, they needed a brand as unique as the business model itself — an identity that would immediately set this collective of writers apart.

Problem

The Writers Bureaux needed an identity that would put them on the map, leave a mark, and attract Fortune 1000 clients.

Strategy

To develop a full identity system that could flex, giving each writer and team their own spin while maintaining brand consistency.

Solution

We created a variety of concepts before landing on an identity system that is whimsical, professional, and adaptable.

Much like The Writers Bureaux’s ability to assemble the right teams for the right projects, we crafted logo concepts that delivered just the right amount of personality. The final selection was a hand-illustrated mark that quickly won the team over.

We developed a full identity system for rollout. We accounted for multiple variations and applications, giving The Writers Bureaux the freedom to express creativity without breaking the brand.

Making a memorable mark

Problem

Strategy

Solution

first impressions

in the wild

Putting a face to purchase-driven customer data